AG1
Academic · Rebranding
Role
Graphic · UI Designer
Deliverables
Brand Identity System, Logo Design, App UI Design, Website Design
Software
Figma, Madmapper, Illustrator, Photoshop, After Effects, Premier Pro, Lightroom
Timeline
January - May 2025
AG1 is a health supplement brand built on over 15 years of scientific research, user testing, and a nonstop pursuit of comprehensive foundational nutrition. With more than 50,000 reviews and a formulation designed to replace multiple supplements in a single daily ritual, AG1 is deeply rooted in evidence, trust, and efficacy.
Goal
My goal was to bring AG1’s core message to the forefront:
aligning science and simplicity to fuel a life of vitality, ownership, and
long-term wellness. We communicate not just what AG1 is, but what it represents—a modern, holistic approach to proactive health. AG1 is more than greens. It’s daily alignment.
Logo Design
Ebb and Flow serves as the core motive behind AG1’s visual language, grounding the brand in balance, rhythm, and proactive care.
The logotype reflects this through overlapping forms that create an organic wave in the ‘A’ and fluid curves in the ‘G’ and ‘1,’ echoing movement and tide. Its high contrast balances thicks and thins, mirroring ebb and flow while maintaining stability and trust—visually reinforcing AG1 as a steady, fluid health partner.
I envisioned an interactive display at an AG1 pop-up venue where the audience can scroll and tap to learn about the 75+ ingredients that come together to provide all-in-one wellness solution.
Misfits Market and AG1 share a commitment to sustainability, real nutrition, and intentional living. By pairing rescued organic produce with AG1’s science-backed simplicity, the smoothie bar transforms food waste into functional fuel.
Takeaway
This project pushed me to continually test and expand my creative boundaries. Working through over 350 logo sketches and iterations, I was able to refine the visual direction where every design decision aligned with the narrative. I’m deeply grateful to my instructor for their support throughout the process.